Businesses use signs to draw in customers. When people drive by your business, a well-placed and effective sign communicates what you offer. A business sign usually contains your company name, a logo, a tagline, or product offerings.
Regardless of your product, any Dallas sign company will tell you that business signs have certain features that are almost universal. These are the important parts that make signs work well.
Let’s review design ideas to make strong signs for your business.
Essential Design Elements for Effective Business Signs
Marketing relies heavily on visual cues to direct your audience’s choices. Here are some elements to consider for your business signs:
Concise and Clear Message
You should ensure your storefront signage conveys a clear and concise message. The secret to getting customers’ attention is to keep the message simple. Signage should be clear and easy to read at a glance. You need to use language that directly addresses your target market’s needs and wants.
Don’t overload your sign with unnecessary words. Your signs should have a clear and short message. If possible, use bullet points and simple text to keep the message easy to understand.
Make your message better with pictures. Use relevant pictures, symbols, or icons to convey your message clearly. By adding these visual clues, signs can be memorable and easier to recognize.
Be Consistent
Every sign you create should be consistent with your brand, from the biggest billboard to the smallest card. Using the same colors, letters, and pictures in different signs helps create a consistent look. Branding is all about consistency.
Choose the Right Font and Color
The font and color choices you make for your signage will affect readability and visibility. Ensure your signage is eye-catching and legible so potential customers can quickly understand your offer.
It is important to choose a font that is bold and clear from a distance. Don’t use fancy or decorative fonts that are hard to read. Instead, use simple and clean fonts to maintain a professional appearance.
Colors must be eye-catching but not overwhelming. Bold and contrasting colors can help your sign stand out. However, make sure that the colors you choose complement your brand identity.
Choose the Right Size
Signs for storefronts need to be the right size. The larger the letters, the easier they are to read. The larger your storefront signs are, the better they will be seen from a distance. Generally, a good rule of thumb is 10 feet per inch of letter height. Hence, if your text is 20 inches tall, it can be viewed from 200 feet away.
Ensure your signage is large enough for people to see from a distance but not so large that it overshadows the storefront or obstructs the view. Find the right balance for your store and location.
Consider the Sign’s Placement
Sign placement is equally significant. Consider where your signage will be most effective. Ideally, your sign should be placed where pedestrians and passers-by can see them. It should be easily readable and not blocked by any obstacles. Your signage should be the first thing customers see to attract them to come in to your store.
Another factor to consider is the sign’s surroundings. You should consider the nearby buildings’ aesthetics, architecture, and colors. Your signage must complement the overall look and feel of the area while still grabbing attention.
Make it Stand Out, and Consider Lighting
Whenever you design storefront signs, you should consider the nearby signs. Your signage should be notable rather than similar to those of your competitors. For example, you should use a different color combination to be distinct from the next-door business’s blue sign with white lettering.
Illuminating your sign is another way to make it stand out. A professional custom signage company can help you with the design and suggest lighting to make your sign more noticeable.
Get Quality Signs From a Reliable Company
Effective signage can help businesses and organizations go from visibility to sales. Your sign needs to be easy to read and see, convey a short and simple message, show off your brand, last a long time, and be in the right place.
It’s important to pick a sign company to make special and memorable signs that represent your brand and effectively convey your message. You should be able to rely on their talented team for custom design, construction, and installation.
