Most people chose to deny or, at the very best, disregard the unmatched potential that digitalization was developing concerning the fashion industry starting in 2020. Six years after one could try to buy non-fungible tokens and three years before the larger audience began noticing their existence, few could actually envision a connection between the digital artifact and fashion worlds.
This reluctance was generated mostly because of the sector’s novelty and people’s justifiable confusion. Moving forward, pixel garments emerged designed to resemble the traditional outfits of the game characters used in the 2000s. Nevertheless, non-fungible tokens were linked to intrinsic, upscale technology that only the big-brained had the know-how to navigate, and augmented reality (AR) technology was a far cry from the reality it’s now associated with.
Fast forward to today, terms like digital, virtual, metaverse, ordinals wallet, and non-fungible tokens are all the rage and becoming progressively inescapable, permeating almost every individual’s consciousness and the majority of brands’ marketing strategies. No matter if it’s the usual launches of NFTs we’re already accommodated with, the release of virtual marketplaces, or the rise of virtual influencers, digital fashion trends are establishing an empire and blazing a trail for some inspiring inventions that are bound to arise in the future. This year’s digital and metaverse fashion weeks add a new brick to the foundation! Exactly …how?!
The Future is Already in Front of Your Eyes
The fashion realm is an imaginative and ingenious dimension that is even now a metaverse. The industry associated with a parallel world rises above the tactile and digital environment one may think of and into a realm where fashion garments are connected and widely available.
This year’s September Digital Fashion Week, held in London inside the Epic Games Innovation Lab, stands as proof. This milestone augmented the Digital Fashion Week’s NY edition, which unfolded at the Westfield World Trade Center on September 7th.
With such upscale events taking place simultaneously with the Big Four Fashion Weeks, the news of London Fashion Week stole some spotlight from events like the Digital one. However, this year’s Metaverse Fashion Week is being held between November 19th and 24th, and the fact that it will be disseminated across multiple platforms in Silicon Valley and Metaverse helps improve the media coverage and presence the show is supposed to receive.
What About a Quick Intro?
Organized by the Metaverse Fashion Council, Metaverse Fashion Week 2024 is scheduled to unfold over six days and across multiple platforms, featuring fashion presentations, startup showcases, and demo events to outline the bangers. Attendees may participate in conferences and attend the high-status Metaverse Fashion Awards of the year.
Such an event presents a one-of-a-kind occasion to meet and network with financial and tech gurus and dive deeper into the investment opportunities offered by this promising, ever-rising industry. To give an idea about the show’s greatness, it’s enough to recall similar past experiences. Decentraland held the Metaverse Fashion Week last year, accompanied by some of the world’s top brands.
it takes place in March of this year and hosted Elie Saab, IKKS, D&G, and Tommy Hilfiger, among others, and the list doesn’t even end here. These events are blockchain-assisted and allow people to buy NFT if they want to – virtual fashion supplied and worn as non-fungible tokens. With a similar educational purpose, we’re asking you – have you heard of the recent partnership with Hugo Boss?
Let’s Integrate Data into Clothing
You can now add information or gadgets to something tactile, like a jacket. What?! A fresh association of Hugo Boss made the headlines after it was officially talked about during the Digital Fashion Symposium Milan this year in January, taking the world by storm. Cutting to the chase, the mammoth and the collaborators don’t just imagine a passport, e-wallet, smartphone, and stuff like this linked to their garments but transform this utopic dream into a reality.
You can now do all the outlined jobs with a tap of a jacket bought from the bigwig, which relies on different technologies customized to the customer’s wants. Now, you can unlock things like shops, races, and even contactless payments that reduce the time and effort previously needed to conduct similar tasks. Did you forget your physical card? Maybe you want to buy your meal with your jacket, for this is actually possible – and reasonably strange, until more and more merchants and customers get familiar with the practice.
Fascinatingly, this technology’s prowess is assessed at hundreds of millions of greenbacks. Experts forecast that the wearable technology market will exceed ½ a trillion dollars eight years from now, with things like smart bodywear, smart eyewear, magnetometers, CMOS, MEMO, and other tech leading the industry.
The key factor developers are working on is the development of better tools and practices for data security and minimizing the risks of unintended activations and robbery. As you may already be aware, the cybersecurity landscape brings all the specialists to the ground as hackers become increasingly sophisticated in their maneuvers.
Dissecting Attendees’ Opportunities
The fashion landscape, already brimming with innovations and creativity, is a metaverse itself by now based on its reliance on blockchain solutions and artificial intelligence. Attendees will gain more confidence in this concept when seeing how the conventional fashion realm is revolutionized by the ever-refining technology fueling a new era for brands and customers alike.
The ambition to participate in the upcoming event is fueled by all sorts of wants. For instance, some may be looking to invest in digital artifacts, while others may only want to improve their knowledge in the domain. Metaverse Fashion Council members may become angels at the events, using their net worth to fund their projects and people’s startups.
What to Expect?
Influential individuals from tech companies, leading fashion houses, research institutions, pioneering designers, and even Silicon Valley will be there to delve deep into the most up-to-date insights, information, experiences, and knowledge. Metaverse Fashion isn’t constrained by geographical limits, borders, or other weak points existing in the centralized, tangible world.
Around 20 prominent cities, with their business gurus and bests, will be exhibited at the MFW and unlockable by MFC fellows. To join the ranks of Metaverse Fashion Council members, one should take on a suitable role, such as basic, business, or angel member. Are you in for this year’s adventure?
